Chryslerpedia.org » chrysler super bowl ad http://www.chryslerpedia.org Just another WordPress weblog Fri, 03 Feb 2012 17:06:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Chrysler Super Bowl Ad Wins At Cannes http://www.chryslerpedia.org/chrysler-super-bowl-ad-wins-at-cannes/ http://www.chryslerpedia.org/chrysler-super-bowl-ad-wins-at-cannes/#comments Tue, 28 Jun 2011 13:04:25 +0000 Hank http://www.chryslerpedia.org/?p=1415 We already knew Chrysler was famous for its many automotive accolades, but what about Chrysler on film? The Super Bowl XLV ad, featuring rapper Eminem, the all new Chrysler 200, and updated slogan “Imported from Detroit” has won five awards at 58th Cannes Lions International Festival of Creativity. Yes, we’re talking about France and not a Chrysler dealer in Knoxvile or Keyport.

The 2011 Chrysler 200 spot was created by Chrysler and advertising company Wideden+Kennedy of Portland, Oregon. In case you forgot, here’s the (now award winning) Super Bowl XLV ad:

“Born of Fire” aired during the 2011 Super Bowl back in February, and won five awards at the 58th Cannes Lions International Festival of Creativity. Over 24,000 entries from around the globe were entered in this competition. These included “Gold Lions” for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing, as well as a “Bronze Lion” for Best Editing.

Chrysler’s additionally “Imported from Detroit” merchandise line submits a portion of the proceeds to the following four Detroit-based charities:

• The Marshall Mathers Foundation

• Boys & Girls Clubs of Southeastern Michigan

• Habitat for Humanity Detroit

• Think Detroit PAL

Source: CarScoop

]]> http://www.chryslerpedia.org/chrysler-super-bowl-ad-wins-at-cannes/feed/ 0 Chrysler cuts 1200 jobs, Spends Millions on Super Bowl Ad http://www.chryslerpedia.org/chrysler-cuts-1200-jobs-spends-millions-on-super-bowl-ad/ http://www.chryslerpedia.org/chrysler-cuts-1200-jobs-spends-millions-on-super-bowl-ad/#comments Thu, 04 Feb 2010 23:26:34 +0000 Hank http://www.chryslerpedia.org/?p=676 Chrysler just received an extension on the closing of their Sterling Heights plant in order to save a possible 1200 jobs. But they also spent millions on an upcoming Super Bowl Ad. Chrysler is negotiating to buy the Sterling Heights, Michigan Assembly Plant from its bankruptcy estate and save about 1,200 jobs that were expected to be eliminated at the end of 2010. “Sterling Heights City Council last month voted Jan. 19 to extend $7.4-million property in tax abatements to encourage Chrysler to keep the plant open as well as a nearby center where parts are organized before being taken to the production line. The extension was contingent on Chrysler reaching a deal with the bankruptcy court and the administrators of Old CarCo, the parts of old Chrysler that were not part of the taxpayer-funded restructuring, by today.”

But fear not, sports fans – 1200 people may be out of work by year’s end – but millions of government funds are being used to give Chrysler a slot during Super Bowl XLIV night. I mean, where else did they get the cash?

“Chrysler will be the only U.S. automaker to advertise in this year’s Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed. A 60-second spot is the longest and the most expensive ad available during the Super Bowl. The 30-second spots are more common, and are selling for about $3 million each according to Dana McClintock a spokesman for CBS, which is airing this year’s Super Bowl. It isn’t clear exactly how much Chrysler is paying, but CBS said on Thursday that it was close to selling out.”

Sources: Freep | CNN Money

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