Chrysler Appoints Fiat N. America Head Amidst Cash Problems
A wise man once stated that “Cash Rule Everything Around Me” – I guess Chrysler didn’t listen to that hip-hop artist. It’s not like the American motor company has been trying to NOT make money, they’ve just come across several poor decisions in the last decade or two (the new Sebring, over-sized SUV’s & pickups, etc).
But fear not, Fiat-Chrysler has appointees its first North American chief to flip this company around, Laura Soave.
Laura has her work cut out for her – according to CNN Money; “Chrysler’s sales to consumers have plunged more than 44% so far this year…Toyota’s retail sales fell less than 14%, even though Toyota stopped selling its best-selling models for more than a week in January, and has been hammered by a constant drumbeat of bad news ever since.” So yes, even the struggling bad-PR machine Toyota, which has cars that attempt to kill drivers, is doing better than Chrysler. Ouch.
Soave will be charged with leading the introduction of Fiat 500 in the North American later this year. As Head of Fiat Brand for North America, Soave will be directly responsible for ensuring that Fiat is properly integrated into Chrysler’s current North American distribution chain and she will be in charge of all marketing activities.
Sources: LeftLaneNews | CNN Money
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